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Infographic outreach is similar to blogger outreach. It involves reaching out to bloggers, website owners, and influencers to promote your infographics. The aim is to persuade them to feature or link to your content. However, to achieve this, your infographics need to be shareable and of high quality, and that’s where our infographic outreach services can help.
Infographic Creation– The purpose of infographics is to represent data or information simply and engagingly visually. When creating infographics, it’s crucial that they are of high quality to engage your audience and provide valuable information. Infographics are created to represent complex information visually, so finding the perfect balance between captivating design and useful data is crucial, and that’s where the team at Rank Rocket step in. Our team of experts know exactly how to create infographics that are highly intriguing and present relevant information to your audience.
Target Audience Research – By identifying and understanding your target audience, you can personalise your infographics to appeal to your target market and increase engagement. We conduct thorough, in-depth research to gather all the relevant data about your target audience, its preferences, interests and needs to ensure your infographics are directed at the right people. From there, we get to work on creating tailored and unique content that relates to your demographic so you can stand out.
Outreach Campaign – Once we’ve identified your target audience, we can start vetting prospective bloggers and influencers to reach out to. We tailor every outreach message to each recipient, and because of our well-established network, we can get your infographic noticed in no time. Our outreach campaign isn’t just about getting your infographic shared and noticed but about establishing solid relationships with bloggers and influencers, allowing you to collaborate again in the future.
Content Integration – Content integration is all about incorporating your content into various platforms and audiences. However, you have to ensure the infographics fit the appropriate style and tone and the requirements of various platforms and channels, all while keeping your content specific for your set audience. And as you’ve probably already noticed, it is a challenging task. Our geniuses at Rank Rocket know precisely how to integrate your content seamlessly into different channels whilst targeting your specific audience, resulting in perfectly executed infographics across all platforms.
Backlink Generation – Backlink generation is all about knowing which website owners, bloggers, influencers, etc., to reach out to and crafting personalised outreach messages to pitch your proposal. We have the experience and expertise to identify which websites are best to reach based on several SEO metrics. This leads to the best chance of getting your infographics noticed by the correct type of people. With effective backlink generation, we can enhance your website’s authority and ranking, making your website more visible across search engines.
SEO Benefits – Backlink generation can reap tremendous SEO benefits, and here’s why. When your infographic is linked to a high quality and highly authoritative website, it indicates to Google that your content is trustworthy. As a result, it can improve your domain authority and increase your organic traffic too, ultimately leading to higher search rankings. The quality of the infographics can also have many SEO benefits; when your infographics are optimised to a high standard, it can lead to improved user engagement and lower bounce rates, meaning more people will be spending time on your website.
Analytics and Reporting – Having detailed reporting and analytics is essential in tracking the effectiveness of your infographic outreach campaign as it allows us to make data-driven decisions and maximise your results. We take a deep dive into gathering all the key data to analyse what’s working well and what could be changed. Once we depict what strategies could be improved, we get to work on optimising your infographics, giving you a solid ROI.
Research And Ideation – The initial step in infographic outreach begins here with research and ideation. Research is crucial in identifying the right topic to target for your infographics; we do this by researching popular topics in your niche and analysing customer interests and industry trends. To strengthen your infographics, we assess content from top competitors, too, so we know how to optimise yours. Ideation then focuses on putting in-depth research into ideas and plans. This is where our team put our creative minds to work and set out to design infographics that are not only of supreme quality but informative, giving you the best chance of engagement amongst your target market.
Infographic Design – When it comes to designing your infographics, the design itself is integral to your infographic outreach campaign, and that’s why our high-quality designs are destined for success. We are experts at turning complex data into visually appealing and easily readable infographics optimised for SEO and digital platforms. Our infographics are crafted to present a concise, memorable and shareable message.
Target Website Identification – When you identify the right websites, your infographics will reach the right audience, maximising their impact. At Rank Rocket, we have the expertise and the tools to do exactly that; we use advanced tools like SEMrush, Ahrefs and MOZ to analyse domain authority, traffic potential, levels of engagement and much more. This allows us to vet through prospects to identify the most suitable websites to outreach to.
Personalised Outreach – Once we’ve identified which websites to target, we work on our personalised outreach. Every outreach message is personalised to each recipient, giving you the best chance of securing a share, media feature or backlink. At Rank Rocket, we’ve built a solid rapport with multiple bloggers and website owners in numerous industries and sectors. Our vast network allows us to reach out to relevant bloggers in your niche with whom we already have a solid relationship.
Follow-up – Mastering follow-up is no easy feat. Maintaining a balance between persistence and respect is key to landing a positive response from prospective bloggers and website owners. At Rank Rocket, we’ve mastered the follow-up formula and know exactly how to maintain consistent, respectful, and polite communication. We track all our responses in detail to know which contacts are engaged and which may need a little nudge.
Content Placement – As mentioned before, we have a vast network of bloggers, website owners, and influencers who play key roles in our content placement. These established connections mean we can land placements for your infographics on high-authority websites, which can improve your traffic and engagement amongst your target audience. By targeting the right platforms through our content placement, we can boost credibility and visibility in your field.
Promotion And Sharing – To make your infographic truly stand out, promotion and sharing are key. We ensure your infographic is promoted to maximise its impact by reaching a larger, more relevant audience. We do this by tapping into our network of influencers and online communities to increase engagement across different platforms and channels. This helps maximise your infographic’s visibility and engagement amongst your target audience.
Performance Tracking – At Rank Rocket, measuring the performance of your infographic outreach campaign is massively essential. Our access to advanced tools like SEMrush, Ahrefs, and MOZ allows us to track all the key metrics, such as levels of engagement, shares, overall traffic, and so much more. We strive to give you the best possible ROI, that’s why we gather all the key data to amend our strategy where needed so we can optimise your infographics for the best possible results.
With our well-established relationships with bloggers, key influencers, and website owners across multiple sectors and niches, it’s clear how the Rank Rocket team can expose your infographics through social media in no time. Our solid network massively boosts your chances of landing content placements on high-authority sites, enhancing your visibility and credibility. Regarding your infographic outreach campaign, we do all the heavy lifting for you, giving you the liberty of taking a back seat. From research and ideation to performance tracking, we’ll be here every step of the way to take your infographic campaign to another planet.
Infographic outreach involves creating and distributing visually engaging infographics to high-authority websites to attract backlinks, improve SEO, and boost brand awareness.
We research your industry, identify trending topics, and design data-driven, visually appealing infographics that resonate with your target audience and attract shares.
We target relevant high-authority blogs, industry publications, and content-sharing platforms that align with your business niche to maximise visibility and backlinks.
Yes, high-quality infographics often attract natural backlinks when shared by reputable websites, helping to boost your site’s authority and search rankings.
To evaluate the campaign's effectiveness, we track key metrics such as website traffic, earned backlinks, social media shares, and audience engagement.
Depending on outreach efforts and industry competitiveness, it usually takes a few weeks to a few months to see measurable improvements in traffic and backlinks.
Infographics should contain valuable data, statistics, and insights presented in a visually engaging format to capture attention and encourage sharing.
Yes, we can transform existing blog posts, reports, or case studies into compelling infographics to extend content reach and engagement.
Yes, we provide a detailed report covering where your infographic was published, audience reach, backlinks gained, and overall campaign performance.
Pricing depends on design complexity, outreach volume, and targeted websites. We offer tailored packages based on your goals and budget.
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